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Newsletter Archive: 2006

Small Business Marketing - The 80 20 Rule
Small Business Marketers often undervalue and misunderstand the third critical element of marketing: People. Remember, Brand is who you are to the customer and Package is how you present yourself to the customer.


Date: 2006-09-28


News Flash: SEO Can Help Your Business
A little website optimization can go a long way toward helping an entrepreneur get a site placed highly enough in search results to make a marked impact in the bottom line.


Date: 2006-09-26


Think Outside the Inbox
If you're managing web leads via your email inbox, you could be losing valuable customers. Leads can get lost, sales teams can't collaborate, and managers can't track the sales pipeline.


Date: 2006-09-25


Implementing An Integrated Marketing Plan
The progression of marketing -- moving beyond traditional to include interactive, consumer driven, social marketing has spread like Ebola. It's often referred to as Integrated Marketing Communications (IMC).


Date: 2006-09-21


VON: Venture Capital And Leadership
Money. Startups need it, investors have it, and venture capital firms can bring them together. Though the prospect of composing a business plan and getting it in front of a VC might seem daunting, it could be well worth the effort.


Date: 2006-09-14


Really Know What's Going on with Your Website
Available only with a Rackspace managed hosting solution, the bundle takes monitoring to a higher level. Rackwatch Platinum endlessly monitors your ports and immediately notifies your Rackspace Support Team if any issues arise. Urchin is capable of generating multiple reports to help you fine-tune your user's experience by answering essential web marketing questions.


Date: 2006-09-12


Independent Business: Changing Your Focus
Independent business and entrepreneurship are hallmarks of the new breed of business in the New Millenium. Alongside the ubiquitous big box stores, chains, and franchises are new and more established independent businesses.


Date: 2006-09-07


2005 Archive