The Rules Of PR 2.0
PR Professionals need to be trained so they avoid the pitfalls of online PR...

Date: 2006-10-26

Optimize Landing Pages With Google Website Optimizer
I've long been a fan of tools like Optimost, Verster, and Offermatica which allow marketers to do multivariable testing to find the best possible converting landing pages for their ad campaigns.

Date: 2006-10-19

When Your Google Ad Doesn't Impress
Some marketers put up their ads with Google AdWords, and then wonder why they are not seeing any ad impressions. Google tries to explain what could be happening here.

Date: 2006-10-12

Get the Best Managed Server and Support.... Plus More!
Purchase a managed hosting solution and you get to choose the two products that work best for your hosting needs — not the two that work best for Rackspace. And it's just the beginning of how we will go to extraordinary lengths to make you a happy customer and a successful one, too. We call this "whatever it takes" attitude Fanatical Support™, and it will change the way you work from day one.


Date: 2006-10-10

Customer Service: Company Culture Change
Customer service is an important aspect of any business. Without customers to purchase the business's products and services, the company cash flow dries up faster than a rain shower in the Sahara.


Date: 2006-10-09

Tales Of A Ninth-Grade Executive
Robert Trencheny, the president and CEO of the Teen Podcasters Network, is the dutiful custodian of a startup company he acquired from a friend of his from his junior high days. Only he doesn't go by Robert, he goes by Robbie, and the junior high friend is still in junior high. Robbie is only 14 years old.


Date: 2006-10-05