Free Newsletters
Part of the iEntry Network
over 4 million subscribers
SmallbusinessUpdate
ActivePro
ClicksToday

Send me relevant info on products and services.

Newsletter Archive: 2005
Site Submission 101: Getting Listed Fast
Wpromote provides a suite of search engine submission and promotion services that is unmatched anywhere.

http://www.smallbusinessupdate.com/2005/1215.html
12.15.05
Structured Blogging From The Syndicate
The Structured Blogging Initiative was formally announced at the Syndicate Conference yesterday. Many bloggers have probably seen the various thoughts and posts on Structured Blogging around the Internet. Those concepts have been formalized...

http://www.smallbusinessupdate.com/2005/1214.html
12.14.05
Why Educated Consumers Are Better Customers
Educated Consumers. Not too long ago, a colleague asked me why we invest so heavily in consumer education.

http://www.smallbusinessupdate.com/2005/1209.html
12.09.05
Express Merchant Processing Solutions
Your customers may not always be able to come to you, so why not go to your customers? The Internet is a valuable tool for expanding your market opportunities..

http://www.smallbusinessupdate.com/2005/1208.html
12.08.05
Local Search Marketing Makes The Phone Ring!
Local Search Marketing provides you, the business owner, with the most targeted and cost effective customer acquisition opportunity.

http://www.smallbusinessupdate.com/2005/1201.html
12.01.05
Revisiting The PR Licensing Debate
There's a debate in PR circles-a decades-old debate-that centers around whether PR practitioners should be licensed.

http://www.smallbusinessupdate.com/2005/1123.html
11.23.05
How To Avoid Failure In Your Small Business Advertising
Desktop Sharing – Small business advertising shouldn't be done like most of the advertising you see on T.V. … or hear on the radio. There ARE exceptions, of course. But for the most part, small businesses shouldn't do much of the following...

http://www.smallbusinessupdate.com/2005/1117.html
11.17.05
Warning: Objects Within Your Browser Window Are Smaller Than They Appear!
Is your internet window showing objects (companies) that seem larger than they appear? I think so. The Internet not only has allowed us to market to the world but it also has allowed many companies to hide their true nature and size...

http://www.smallbusinessupdate.com/2005/1115.html
11.15.05
New Small Business Service from WebEx
Desktop Sharing – Share any application running on your PC — even your entire desktop — with anyone in the world in real-time. Attendees will feel like they are in the same room as you.

http://www.smallbusinessupdate.com/2005/1110.html
11.10.05
Boost Your Emotional Marketing Potential
Why do people buy your product? If you stack up enough benefits to outweigh the costs of purchasing it, do you automatically close the deal? It doesn't always happen, does it? Consumers are not calculating machines. They are soft, warm, breathing humans with emotions that assign meaning and personal significance to your products.

http://www.smallbusinessupdate.com/2005/1108.html
11.08.05
Link Exchanges: Problem Prevention
It's a nightmare scene for any webmaster. Johnny found a website owner who wanted to exchange links, to help one another with traffic exchange, and perhaps a boost in the search engines.

http://www.smallbusinessupdate.com/2005/1103.html
11.03.05
Article Submission: How To Benefit Your Blog
Q: Article submissions are a powerful technique for adding additional readers to your blog. Articles also provide powerful inbound links to your blog or website, adding strength in the search engines. Search engines value incoming links, and articles published by other sites, are given solid credit in the search rankings...

http://www.smallbusinessupdate.com/2005/1028.html
10.28.05
Mailing Made Easy by Pitney Bowes
Office postage just got easier! Free up more of your time. Delegate your mailing needs to the sleek new mailstation™ digital postage meter. Take advantage of an introductory 90 day free trial and $50 in free postage coupons, redeemable after your trial period. Imagine - no more trips to the post office. Just think of the time you will save.

http://www.smallbusinessupdate.com/2005/1026.html
10.26.05
Why Companies Shouldn’t Rely On Traditional Marketing
Q: A friend told me that as a woman of Native American descent I might be eligible for a special SBA program that will help me start a small business. He said I could compete for government contracts through this program. Can you tell me what SBA program he's referring to? -- Clara P.

http://www.smallbusinessupdate.com/2005/1006.html
10.06.05
Colour at blazing speeds
The advanced laser printer that meets the demands of any workgroup – with a unique combination of speed, value and image quality that make it easier than ever to upgrade to color printing. Even heavy network traffic and the most complex print jobs can’t stop the single-pass technology and power of the Phaser...

http://www.smallbusinessupdate.com/2005/0927.html
09.27.05
SBA's 8(a) Program Can Help Some Companies Compete
Q: A friend told me that as a woman of Native American descent I might be eligible for a special SBA program that will help me start a small business. He said I could compete for government contracts through this program. Can you tell me what SBA program he's referring to? -- Clara P.

http://www.smallbusinessupdate.com/2005/0922.html
09.22.05
Does Your Shopping Cart Do This?
Volusion shopping cart software is packed with useful features to automate your entire business. From building & managing your website, to processing orders, to marketing and even creating your own affiliate program... you'll find Volusion to be your ONE complete INTEGRATED solution.

http://www.smallbusinessupdate.com/2005/0920.html
09.20.05
How To Choose A Legal Structure For Your Business
Whether you are starting a small business from your home or opening a new, large operation, you will need to decide which business structure is better suited to you and your company's needs.

http://www.smallbusinessupdate.com/2005/0915.html
09.15.05
Open a SmartBiz Account from Thrifty!
A FREE SmartBiz Account from Thrifty lets businesses lock-in a low, guaranteed rate. No surprises. No fluctuations. Just a great car at a great rate, plus some smart perks to boot.

http://www.smallbusinessupdate.com/2005/0913.html
09.13.05
Microsoft Business Summit Starts Today
The company will try to boost the fortunes of its Business Solutions division as it unveils Small Business Accounting 2006 today.

http://www.smallbusinessupdate.com/2005/0907.html
09.07.05
7 Reasons To Add Podcasting To Your Business Marketing Mix
Leveraging podcasting technology can give you a marketing edge that will allow you to increase your online visibility, increase your client acquisition rates and improve customer loyalty.

http://www.smallbusinessupdate.com/2005/0901.html
09.01.05
Your Boss Just Read Your Blog
Web logs offer users a chance to vent about their frustrations and easily share their comments with anyone who wants to read them, including the boss. The hype and the temptation surrounding blogs has led many people to sit down at their keyboards and create one.

http://www.smallbusinessupdate.com/2005/0825.html
08.25.05
Describing Intellectual Property In Your Business Plan
Most companies that are worthy of raising venture capital have proprietary Intellectual Property (IP). In fact, the quality of the IP and the management team are often the two most important aspects of a venture capitalist's investment decision.

http://www.smallbusinessupdate.com/2005/0818.html
08.18.05
Marking Territory in Local Search
Just in case you forgot, there is a business world outside of cyberspace where sites are made of brick and wood and have doors that people walk through looking to spend some money. With that in mind, it's a good idea to assure your place in the various local search engines so people in your hometown can find your store when they want to drop by.

http://www.smallbusinessupdate.com/2005/0810.html
08.10.05
Search Engine Ad Buys
The heart and soul of the search engine industry is advertising. It's how those great and wonderful searches get paid for. At this year's SES: San Jose, a seminar on how get started in search ads as well as how to improve what you have already. WebProNews' own Chris Richardson sent in a lot of information.

http://www.smallbusinessupdate.com/2005/0809.html
08.09.05
How To Analyze The Performance Of Your Business
How is business? It is the superficial question many people ask business owners in lieu of the standard "how are you". Few really care about or even listen to your response because they know it is just meaningless chi-chat. But do you really know how your business is performing?

http://www.smallbusinessupdate.com/2005/0804.html
08.04.05
How To Find The Right Professional To Value Your Business
At some point most business owners will need to find out how much their business is worth. They will be faced with the task of finding someone to perform a business appraisal or valuation.

http://www.smallbusinessupdate.com/2005/0728.html
07.28.05
Small Business Marketing: Raising Your Business Profile
Whenever you communicate a message you are inevitably felling a story about your business. The media has an insatiable demand for stories; without them they would have very little to write about.

http://www.smallbusinessupdate.com/2005/0726.html
07.26.05
Corporate Branding And Professional Logo Design
Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say "any business", I mean it, absolutely any business-even if it's a mom-n-pop shop.

http://www.smallbusinessupdate.com/2005/0721.html
07.21.05
A New Business Postage Solution
With a built-in scale, mailstation™ digital postage meter makes mail processing faster and more efficient for your small business. It weighs your mail and calculates the exact postage needed with just one touch of a button.

http://www.smallbusinessupdate.com/2005/0720.html
07.20.05
Analyzing Customers In Your Business Plan
The Customer Analysis section of the business plan assesses the customer segments that the company serves. In it, the company must 1) identify its target customers, 2) convey the needs of these customers, and 3) show how its products and services satisfy these needs.

http://www.smallbusinessupdate.com/2005/0707.html
07.07.05
Secure, flexible credit card processing for retail and ecommerce merchants
Your customers may not always be able to come to you, so why not go to your customers? The Internet is a valuable tool for expanding your market opportunities.

http://www.smallbusinessupdate.com/2005/0630.html
06.30.05
Seven Ways To Waste Your Money On Yellow Pages Advertising
Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy. Here are seven ways you can waste your money.

http://www.smallbusinessupdate.com/2005/0616.html
06.16.05
Add a post office to your PC
Office postage just got easier! Free up more of your time. Delegate your mailing needs to the sleek new mailstation™ digital postage meter. Take advantage of an introductory 90 day free trial and $50 in free postage coupons, redeemable after your trial period. Imagine - no more trips to the post office. Just think of the time you will save.

http://www.smallbusinessupdate.com/2005/0614.html
06.14.05
10 Essential Criteria For Choosing Your Target Market
A specific group of people you will focus on selling your selling services to is your target market. This is not to be confused with the problem you will be solving for this group. Why choose a target market?, You need to decide exactly who your audience is before you sell your services.

http://www.smallbusinessupdate.com/2005/0609.html
06.09.05
Add a post office to your PC
Do you spend a lot of time boxing, labeling, carrying, shipping and insuring packages? Become more efficient by using Shipstream™ Manager and Scale, a one-stop postage solution for all your shipping needs.

http://www.smallbusinessupdate.com/2005/0527.html
05.27.05
What Big Online Retailers Don't Want You To Know
Are you operating a small or medium-sized online retail store? Have your ecommerce efforts been thwarted by a big online retailer? If so, take heart! Things aren't as bad as they might seem. In fact, instead of being intimidated by the big online retailers - you should welcome the opportunity to compete with them!

http://www.smallbusinessupdate.com/2005/0526.html
05.26.05
Add a post office to your PC
Do you spend a lot of time boxing, labeling, carrying, shipping and insuring packages? Become more efficient by using Shipstream™ Manager and Scale, a one-stop postage solution for all your shipping needs.

http://www.smallbusinessupdate.com/2005/0525.html
05.25.05
CorelDRAW for Small Business - Free Templates. Offer Expires Soon.
Offering unrivaled value, CorelDRAW Graphics Suite 12 gives you the incredible power of three integrated graphics applications, plus a collection of other great tools – all in one box.

http://www.smallbusinessupdate.com/2005/0524.html
05.24.05
What Are You Really Marketing? It's Not What You Think
You market your own business or you direct marketing for your company. You know what you are marketing - it's obvious. Or is it? If you're a financial advisor, you probably think you're marketing financial advice.

http://www.smallbusinessupdate.com/2005/0519.html
05.19.05
What Big Online Retailers Don't Want You To Know
Are you operating a small or medium-sized online retail store? Have your ecommerce efforts been thwarted by a big online retailer? If so, take heart! Things aren't as bad as they might seem. In fact, instead of being intimidated by the big online retailers - you should welcome the opportunity to compete with them!

http://www.smallbusinessupdate.com/2005/0517.html
05.17.05
Find The Goldmine Within Your Business
Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it…it's your customer base! But is it all of them? No - definitely not. Then what the heck am I talking about?

http://www.smallbusinessupdate.com/2005/0512.html
05.12.05
Add a post office to your PC
Do you spend a lot of time boxing, labeling, carrying, shipping and insuring packages? Become more efficient by using Shipstream™ Manager and Scale, a one-stop postage solution for all your shipping needs.

http://www.smallbusinessupdate.com/2005/0426.html
04.26.05
Avoiding Blog Burnout
Duncan has posted on the topic of How to avoid blog burnout in one easy lesson where he suggest taking a break is a good way to sustain your blogging over a longer period of time.

http://www.smallbusinessupdate.com/2005/0421.html
04.21.05
10 Tips For Hiring Help For Small Business Owners
As a successful small business owner,you're accustomed to long hours; non-existent holidays and weekends spent working. When was the last time you went to your dentist? When was the last time you had an uninterrupted night out with your partner?

http://www.smallbusinessupdate.com/2005/0414.html
04.14.05
Try a Free version of CorelDRAW Graphics Suite 12!
Learn about the new features in CorelDRAW Graphics Suite 12, and access templates, step-by-step tutorials and recently used documents by choosing options from this screen, which appears when you launch the program.

http://www.smallbusinessupdate.com/2005/0412.html
04.12.05
Small Business Pricing Strategies
It's tough out there, particularly because of layoffs and our sluggish economy. So what's a small business entrepreneur trying to make a living to do? Try these low-cost pricing strategies to keep sales moving.

http://www.smallbusinessupdate.com/2005/0407.html
04.07.05
Top 5 Ways To Generate Qualified Leads For Your Small Business
Do you ever wonder if you could be doing a better job marketing your small business or professional service firm? Successfully marketing a small business is hard work. There are several key skills required to consistently develop new business that you, as a small business owner, must master in order to succeed.

http://www.smallbusinessupdate.com/2005/0331.html
03.31.05
There's More To Marketing ROI Than Meets The Eye
All too often people look at marketing ROI in terms of response rate: in other words, "I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible." This is wrong think.

http://www.smallbusinessupdate.com/2005/0324.html
03.24.05
Business Marketing Strategy
The term business marketing strategy might sound like it is esoteric or stratospheric, so let's take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.

http://www.smallbusinessupdate.com/2005/0317.html
03.17.05
Just What Kind Of PR Matters To You?
Or public relations that does something positive and directly about those important outside audiences of yours whose behaviors most affect your operation?

http://www.smallbusinessupdate.com/2005/0315.html
03.15.05
The Importance Of A Marketing Plan
There aren't many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of weekly and monthly marketing schedules.

http://www.smallbusinessupdate.com/2005/0310.html
03.10.05
Give Your Web Site A Small Business Marketing Tune Up
Your web site is like your car. Both are significant investments that require the right features and regular and proper maintenance to ensure maximal satisfaction and performance.

http://www.smallbusinessupdate.com/2005/0303.html
03.03.05
4 Dynamic Marketing Tactics
Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business.

http://www.smallbusinessupdate.com/2005/0301.html
03.01.05
Affordable Email Marketing Solution for Business Professionals
Perfect for small office and home office business people who want to start email marketing, High Impact eMail 3.0 Professional makes it easy to create and send HTML emails that look and behave just like web pages.

http://www.smallbusinessupdate.com/2005/0225.html
02.25.05
How To Find Your Best Niche Market
What is your target market? When I ask business owners that question I usually hear something like..

http://www.smallbusinessupdate.com/2005/0224.html
02.24.05
CorelDRAW and Lexmark printer offer - Act Now!
Take advantage of this special offer now to enjoy the full creative power of this suite PLUS receive a free Lexmark printer at no additional cost!

http://www.smallbusinessupdate.com/2005/0222.html
02.22.05
Marketing Or Selling -- Which Is More Important?
A question I often get from clients and students goes something like this: "I've been collecting marketing ideas... and I have a drawer full! I also have a stack of promising leads I've accumulated. And I know it's important to stay visible, so I do a lot of networking, but then I just end up with more names in the stack. How do I prioritize all this?"

http://www.smallbusinessupdate.com/2005/0217.html
02.17.05
How To Organize Your Marketing
"I hate sales pitches!" You may have felt this way yourself or heard others say it. If it's such a common response, what's the best way to organize your marketing to attract new clients and customers?

http://www.smallbusinessupdate.com/2005/0203.html
02.03.05
Are You ISO Auditor-Phobic?
Which is more painful: an audit or spending the holidays with Aunt Sally and her green Jell-O mold? Either way, your company audit still looms in your mind, but it shouldn't be that scary - quite the opposite. Besides, even Sally "audits" herself when she makes her mold, as she tests for thickness and taste. She just wants to improve.

http://www.smallbusinessupdate.com/2005/0127.html
01.27.05
Using Blogs To Uncover Profitable Niche Markets
Whether you are an affiliate marketer, a website designer or you make your living creating and marketing infoproducts such as ebooks, discovering profitable niche markets to exploit is probably at the top of your "to-do" list. The following is a four-step system you can apply anytime you need to find a new niche audience to target and profit from.

http://www.smallbusinessupdate.com/2005/0120.html
01.20.05
Hot Small Business Ideas And Trends For 2005
By far my favorite issue of Entrepreneur magazine is their annual "hot list" of best businesses, markets, trends, and ideas. The list is too long to summarize in a single article so instead I've featured a few of the more interesting ideas. I've also added my own two cents here and there including some additional business ideas to help jumpstart your imagination.

http://www.smallbusinessupdate.com/2005/0113.html
01.13.05
It’s Really An Accountability Issue
You've studied, you've learned, you've got a game plan and you're well intentioned. So why is it that you still don't seem to get around to executing the marketing plan?

http://www.smallbusinessupdate.com/2005/0106.html
01.06.05