Will Seminars Get You Clients?
I
often suggest public speaking as a powerful way to show prospective
clients what you can do. Many professionals and consultants
have built successful practices by giving free presentations
to associations, businesses, and educational institutions. But
what about producing your own seminar, where you arrange the
logistics and invite the guests? Does this work as a strategy
for landing clients?
http://www.smallbusinessupdate.com/2004/1230.html
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12.30.04 |
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Failures
To Avoid To Ensure Your Future Business Success
Every
year thousands of people start a business. With more people
stuck in dead end jobs and working for sub-standard pay, it
always seems like the next logical step. They strike out with
dreams of becoming financially independent, being paid what
they're worth, or being able to work their own hours.
http://www.smallbusinessupdate.com/2004/1216.html
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12.16.04 |
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Loyalty
Programs Work, But You’ve Got To Earn Their Trust
Remember
trading stamps? If you're over 40, chances are you will. Every
time you shopped at a participating grocery store or gas station
they gave you stamps to paste into a book. When you'd accumulated
enough stamps, you could cash them in for "free" gifts.
http://www.smallbusinessupdate.com/2004/1209.html
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12.09.04 |
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Six
Key Areas For Evaluating A Strategic Alliance
Strategic
alliances are increasing at a rapid rate. It is good for business,
good for the consumer. A strategic alliance is similar to a
joint venture. Everyone remains in his or her own entity, yet
come together for a single purpose or period of time to create
something that could not otherwise be created.
http://www.smallbusinessupdate.com/2004/1202.html
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12.02.04 |
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The
Role Of The Business Model And Strategy For Business
People
will always stress that having a well researched business plan
is key before you start your business. Although creating a business
plan is often an important step in the evolution of a business,
particularly if you need financing or you are not experienced
at running a business, it is not necessarily the essential first
step.
http://www.smallbusinessupdate.com/2004/1021.html
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11.04.04 |
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3
Steps To Effectively Increase Your Marketing Response
It's
well known that internet marketers are in the business of marketing.
To become successful in business, it's crucial to actively promote
your business to gain new customers. Let's face it... No promotion,
no new customers. It's a simple as that.
http://www.smallbusinessupdate.com/2004/1028.html
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10.28.04 |
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How
Testimonials Can Kill Your Sales
What
I'm about to reveal to you can be shocking. It may even turn
your entire marketing education upside down... But once you
realize these blunders and use them to your advantage, you will
be able to take your sales to the next level.
http://www.smallbusinessupdate.com/2004/1021.html
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10.21.04 |
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Powerful
Web Content Management System
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How
To Handle 12 Big Issues For Small Businesses
Some
day-to-day work issues can turn into big headaches for small businesses.
For example, not having enough help during a busy season or new
promotion can hurt production, sales and customer relations in
the fulfillment of orders and customer service.
http://www.smallbusinessupdate.com/2004/1014.html
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10.14.04 |
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How
To Effectively Use Offline Advertising To Build Your Online Business
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How
To Track Online Marketing ROI Using Cost-per-Action
As
the online advertising market is poised to grow nearly $10 billion
over the next six years, it's essential that we remember the
importance of measuring the effectiveness of that spending.
http://www.smallbusinessupdate.com/2004/0930.html
|
09.30.04 |
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Your
Alexa Rating - Is It Really That Important?
A
discussion in my forum has prompted this newsletter as I think
it is important for any online entrepreneur to understand how
Alexa ratings work in order that they can understand why they
may not be that important to the success of their online business.
http://www.smallbusinessupdate.com/2004/0923.html
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09.23.04 |
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Share
Files over the Internet Without Restrictions
DC++
announces the freedom to share! DC++ is an open source client
for the Direct Connect protocol. Direct Connect allows you to
share files over the internet without restrictions or limits.
The client is completely free of advertisements and has a nice,
easy to use interface. Firewall and router support is integrated
and it's easy and convenient to use functionality like multi-hub
connections, auto connections and resuming of downloads.
http://www.smallbusinessupdate.com/2004/0910.html
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09.10.04 |
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A
Cost Effective Way To Advertise Online... A Permission E-Mail Marketing
I
even have the coolest software program that will help you combat
spam and actually bounces the spam e-mail straight back to the
user.
However, one thing that we often fail to admit (except in private)
is the importance of permission e-mail marketing, where the
members of your mailing list have given you permission to contact
them, or where they're past customers of yours. Obviously, these
e-mail lists are always opt-out, so if someone chooses not to
continue receiving information from you, they can easily get
removed from the list.
http://www.smallbusinessupdate.com/2004/0903.html
|
09.03.04 |
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15
Ways To Build Customer Loyalty
There
was a time when customers were fiercely loyal. Today, however,
customers seem to have a "what's in it for me" attitude, and
will jump from one merchant to another to "find the best deal"
or whatever will satisfy their needs at that moment. They do
business on a one-way basis. Yet, there is always the lure of
"customers for life" possibility.
http://www.smallbusinessupdate.com/2004/0715.html
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07.15.04 |
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Positioning
Your Business For Success
As
the plane lifts off, imagine yourself reclining comfortably
in your first class seat. You're headed for San Francisco where
you'll be met by a driver and whisked to a luxury hotel with
views of the bay. The tab is being picked up by a company looking
to buy your firm, and your biggest concern is how much cash
and stock to ask for when you meet with the president of the
company and the senior officers. Sound like a fantasy?
http://www.smallbusinessupdate.com/2004/0708.html
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07.08.04 |
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Forget
The "What" - Focus On The "How"
If
there is one thing copywriters love to talk about it's "Features
vs. Benefits." To us it makes all the sense in the world. However,
many business owners who want to learn to write their own powerful
copy struggle with the concept.
http://www.smallbusinessupdate.com/2004/0624.html
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06.24.04 |
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If
You're On The Web, You're In Sales
Everybody
on the Web is in the business of sales. It doesn't matter whether
you're managing an intranet, a government or university website.
You're still selling something; still trying to get someone
to do something. What do you want people to do? How are you
going to convince them to do it?
http://www.smallbusinessupdate.com/2004/0617.html
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06.17.04 |
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5
Steps To Powerful Negotiating
Negotiating,
a key point of reference for any entrepreneur online and offline.
In today's society negotiating successfully is a prerequisite
to success for any business. Today we are going to cover what
I believe to be the 5 single most important aspects about preparing
for negotiations.
http://www.smallbusinessupdate.com/2004/0610.html
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06.10.04 |
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Doing
Business Online - Private B2B Exchanges
Business
processes are the building blocks of an enterprise. If one of
these processes fails to live up to its expectation, business
starts to flounder. How to minimize the risks, get a better
monitoring of the processes and, at the same time, reduce costs
involved? The answer is - business process automation.
http://www.smallbusinessupdate.com/2004/0527.html
|
05.27.04 |
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Word
Of Mouth Marketing: Tips From Procter And Gamble
What
are you customers saying about you online? How does this affect
your sales? "Measuring Word of Mouth (WOM) Effectiveness" brought
together four experts in the WOM field, including Steve Knox
of the Tremor Division of Procter and Gamble.
http://www.smallbusinessupdate.com/2004/0525.html
|
05.25.04 |
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You
Now Have Site Traffic, Now What?
Six
Steps to Ensure Success From Your Search Engine Marketing Efforts
Search engine marketing (SEM) and search engine optimization
(SEO) continue to grow and these tactics have become a key component
of any company’s overall marketing initiatives. In fact, worldwide
revenue from search engine marketing is expected to increase
from $1.4 billion in 2002 to nearly $7 billion by 2007 and is
the third-largest money-making online industry behind only eCommerce
and advertising.
http://www.smallbusinessupdate.com/2004/0520.html
|
05.20.04 |
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How
To Achieve Success With Your Own Money - Making Newsletter
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15
Ways To Make Your Press Release Stand Out
Do
editors of newspapers, magazines and online news sites really
use press releases? Too right they do. In fact, the press release
is one of the most effective forms of publicity. But many businesses,
both online and off, underestimate the power the press has to
promote their business and get their product or service noticed
by potential customers.
http://www.smallbusinessupdate.com/2004/0506.html
|
05.06.04 |
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A
Great USP Is The Key To Great Publicity
Whenever
I speak to professionals and business owners about publicity,
I always talk about the important the Unique Selling Proposition
(USP). This topic generates lots of comments and questions.
This is how to relate the USP to great publicity.
http://www.smallbusinessupdate.com/2004/0429.html
|
04.29.04 |
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Marketing
Strategy
With
the plethora of websites online and hundreds added each day,
how are you going to separate your website from the others?
When I began my first online venture I was so excited to have
my website up and running and I remember thinking “wow, the
toughest part is behind me”, referring to finally getting the
aesthetics and functionality of the website just how I wanted
them. I thought that marketing the website would be the easy
part. Boy was I wrong.
http://www.smallbusinessupdate.com/2004/0422.html
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04.22.04 |
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The
Critical Ingredients for Great Customer Service
I
never thought I would get to a point in my life where all I
wanted to do was to “simplify it”. Like it or not, I guess I
am there. I am not saying I am “old”, I just remember a time
when “Spam” stayed in a can and when viruses were something
you could avoid if you washed your hands frequently. Now, both
of those words arouse thoughts of annoyances in my busy day.
http://www.smallbusinessupdate.com/2004/0419.html
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04.19.04 |
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"Out
Of Focus" Ads Can Cost You Customers
As
I was riding down the road last week, I noticed a billboard.
As I sat waiting on a stoplight I kept staring at it. I couldn’t
help wondering what those people were thinking when they created
that thing. It made no sense to me whatsoever. The focus was
completely off. They were spending all that money on a billboard
that was practically useless.
http://www.smallbusinessupdate.com/2004/0415.html
|
04.15.04 |
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Invite
Questions To Boost Your Sales
Do
you invite your prospective customers to ask questions ...or
do you try to avoid getting questions from them? You're walking
away from many easy sales if you don't encourage prospects to
ask questions.
1. Prospects Who Ask Questions Are Usually Ready To Buy
http://www.smallbusinessupdate.com/2004/0408.html
|
04.08.04 |
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Tips
For Curing Bad Customer Service
Bad
customer service is everywhere these days — unmanned front desks,
surly servers, clueless staff, employees talking on the phone,
and managers who refuse to acknowledge a customer. It’s no longer
an exception ... poor service has become the norm.
http://www.smallbusinessupdate.com/2004/0406.html
|
04.06.04 |
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Learning
To Write Better Web Content
Web
content should be both short and sweet to get the attention
of the audience you are trying to reach. Writing website content
is about brevity and getting straight to the point. Most businesses
want to have a very effective Internet site, but are often not
willing or able to furnish copy for an effective presence on
the web. Below we will help you find solutions to writing and
providing good content.
http://www.smallbusinessupdate.com/2004/0330.html
|
03.30.04 |
|
One
software to run your ENTIRE business - FREE Demo CD
Transform
your small business with amazing ROIs. The software solution
to more than 3500 small businesses in 49 countries… Everest
can transform your business, too, with improved productivity,
boosted revenue and profits, enhanced inventory control, powerful
accounting and management reporting and much more.
http://www.smallbusinessupdate.com/2004/0316.html
|
03.16.04 |
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8
Ways To Boost Service Business Revenues
Service-based
businesses are fundamentally different to product-based businesses.
Service providers experience different sales and marketing problems
(or challenges), and often have more complex relationships with
clients.
http://www.smallbusinessupdate.com/2004/0312.html
|
03.12.04 |
|
Advertising
is Changing
Advertising
is Changing. CNET CEO and Chairman Shelby Bonnie believes advertising
is fundamentally changing and the mindset of what marketing
is needs to change along with it. Bonnie predicted an increase
in consumer control, again pointing to Korea and other foreign
countries as a source for studying trends.
http://www.smallbusinessupdate.com/2004/0302.html
|
03.02.04 |
|
How
To Jump On The Blogging Bandwagon
Blogs,
Blogs; they're everywhere. Unless you've been living under a
rock, I'm sure you've read about the uses for a Blog. With the
increasing use of filters by email recipients and ISP's, many
newsletter publ- lishers are turning to Blogs as a replacement
or in some cases as an add-on to ezine publishing.
http://www.smallbusinessupdate.com/2004/0216.html
|
02.16.04 |
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