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Newsletter Archive: 2004
Will Seminars Get You Clients?
I often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. But what about producing your own seminar, where you arrange the logistics and invite the guests? Does this work as a strategy for landing clients?

http://www.smallbusinessupdate.com/2004/1230.html
12.30.04
Failures To Avoid To Ensure Your Future Business Success
Every year thousands of people start a business. With more people stuck in dead end jobs and working for sub-standard pay, it always seems like the next logical step. They strike out with dreams of becoming financially independent, being paid what they're worth, or being able to work their own hours.

http://www.smallbusinessupdate.com/2004/1216.html
12.16.04
Loyalty Programs Work, But You’ve Got To Earn Their Trust
Remember trading stamps? If you're over 40, chances are you will. Every time you shopped at a participating grocery store or gas station they gave you stamps to paste into a book. When you'd accumulated enough stamps, you could cash them in for "free" gifts.

http://www.smallbusinessupdate.com/2004/1209.html
12.09.04
Six Key Areas For Evaluating A Strategic Alliance
Strategic alliances are increasing at a rapid rate. It is good for business, good for the consumer. A strategic alliance is similar to a joint venture. Everyone remains in his or her own entity, yet come together for a single purpose or period of time to create something that could not otherwise be created.

http://www.smallbusinessupdate.com/2004/1202.html
12.02.04
The Role Of The Business Model And Strategy For Business
People will always stress that having a well researched business plan is key before you start your business. Although creating a business plan is often an important step in the evolution of a business, particularly if you need financing or you are not experienced at running a business, it is not necessarily the essential first step.

http://www.smallbusinessupdate.com/2004/1021.html
11.04.04
3 Steps To Effectively Increase Your Marketing Response
It's well known that internet marketers are in the business of marketing. To become successful in business, it's crucial to actively promote your business to gain new customers. Let's face it... No promotion, no new customers. It's a simple as that.

http://www.smallbusinessupdate.com/2004/1028.html
10.28.04
How Testimonials Can Kill Your Sales
What I'm about to reveal to you can be shocking. It may even turn your entire marketing education upside down... But once you realize these blunders and use them to your advantage, you will be able to take your sales to the next level.

http://www.smallbusinessupdate.com/2004/1021.html
10.21.04
Powerful Web Content Management System
Xitex WebContent M1 is the powerful and robust web Content Management System. It allows non-technical staff to create and modify web-site content and design instantly in the...

http://www.smallbusinessupdate.com/2004/1019.html
10.19.04
How To Handle 12 Big Issues For Small Businesses
Some day-to-day work issues can turn into big headaches for small businesses. For example, not having enough help during a busy season or new promotion can hurt production, sales and customer relations in the fulfillment of orders and customer service.

http://www.smallbusinessupdate.com/2004/1014.html
10.14.04
How To Effectively Use Offline Advertising To Build Your Online Business
First of all let me say that having spent the past 20 years working closely with small businesses I know exactly what works when it comes to offline advertising.

http://www.smallbusinessupdate.com/2004/1007.html
10.07.04
How To Track Online Marketing ROI Using Cost-per-Action
As the online advertising market is poised to grow nearly $10 billion over the next six years, it's essential that we remember the importance of measuring the effectiveness of that spending.

http://www.smallbusinessupdate.com/2004/0930.html
09.30.04
Your Alexa Rating - Is It Really That Important?
A discussion in my forum has prompted this newsletter as I think it is important for any online entrepreneur to understand how Alexa ratings work in order that they can understand why they may not be that important to the success of their online business.

http://www.smallbusinessupdate.com/2004/0923.html
09.23.04
Share Files over the Internet Without Restrictions
DC++ announces the freedom to share! DC++ is an open source client for the Direct Connect protocol. Direct Connect allows you to share files over the internet without restrictions or limits. The client is completely free of advertisements and has a nice, easy to use interface. Firewall and router support is integrated and it's easy and convenient to use functionality like multi-hub connections, auto connections and resuming of downloads.

http://www.smallbusinessupdate.com/2004/0910.html
09.10.04
A Cost Effective Way To Advertise Online... A Permission E-Mail Marketing
I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to the user.

However, one thing that we often fail to admit (except in private) is the importance of permission e-mail marketing, where the members of your mailing list have given you permission to contact them, or where they're past customers of yours. Obviously, these e-mail lists are always opt-out, so if someone chooses not to continue receiving information from you, they can easily get removed from the list.

http://www.smallbusinessupdate.com/2004/0903.html
09.03.04
15 Ways To Build Customer Loyalty
There was a time when customers were fiercely loyal. Today, however, customers seem to have a "what's in it for me" attitude, and will jump from one merchant to another to "find the best deal" or whatever will satisfy their needs at that moment. They do business on a one-way basis. Yet, there is always the lure of "customers for life" possibility.

http://www.smallbusinessupdate.com/2004/0715.html
07.15.04
Positioning Your Business For Success
As the plane lifts off, imagine yourself reclining comfortably in your first class seat. You're headed for San Francisco where you'll be met by a driver and whisked to a luxury hotel with views of the bay. The tab is being picked up by a company looking to buy your firm, and your biggest concern is how much cash and stock to ask for when you meet with the president of the company and the senior officers. Sound like a fantasy?

http://www.smallbusinessupdate.com/2004/0708.html
07.08.04
Forget The "What" - Focus On The "How"
If there is one thing copywriters love to talk about it's "Features vs. Benefits." To us it makes all the sense in the world. However, many business owners who want to learn to write their own powerful copy struggle with the concept.

http://www.smallbusinessupdate.com/2004/0624.html
06.24.04
If You're On The Web, You're In Sales
Everybody on the Web is in the business of sales. It doesn't matter whether you're managing an intranet, a government or university website. You're still selling something; still trying to get someone to do something. What do you want people to do? How are you going to convince them to do it?

http://www.smallbusinessupdate.com/2004/0617.html
06.17.04
5 Steps To Powerful Negotiating
Negotiating, a key point of reference for any entrepreneur online and offline. In today's society negotiating successfully is a prerequisite to success for any business. Today we are going to cover what I believe to be the 5 single most important aspects about preparing for negotiations.

http://www.smallbusinessupdate.com/2004/0610.html
06.10.04
Doing Business Online - Private B2B Exchanges
Business processes are the building blocks of an enterprise. If one of these processes fails to live up to its expectation, business starts to flounder. How to minimize the risks, get a better monitoring of the processes and, at the same time, reduce costs involved? The answer is - business process automation.

http://www.smallbusinessupdate.com/2004/0527.html
05.27.04
Word Of Mouth Marketing: Tips From Procter And Gamble
What are you customers saying about you online? How does this affect your sales? "Measuring Word of Mouth (WOM) Effectiveness" brought together four experts in the WOM field, including Steve Knox of the Tremor Division of Procter and Gamble.

http://www.smallbusinessupdate.com/2004/0525.html
05.25.04
You Now Have Site Traffic, Now What?
Six Steps to Ensure Success From Your Search Engine Marketing Efforts

Search engine marketing (SEM) and search engine optimization (SEO) continue to grow and these tactics have become a key component of any company’s overall marketing initiatives. In fact, worldwide revenue from search engine marketing is expected to increase from $1.4 billion in 2002 to nearly $7 billion by 2007 and is the third-largest money-making online industry behind only eCommerce and advertising.

http://www.smallbusinessupdate.com/2004/0520.html
05.20.04
How To Achieve Success With Your Own Money - Making Newsletter
Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing.

http://www.smallbusinessupdate.com/2004/0518.html
05.18.04
15 Ways To Make Your Press Release Stand Out
Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity. But many businesses, both online and off, underestimate the power the press has to promote their business and get their product or service noticed by potential customers.

http://www.smallbusinessupdate.com/2004/0506.html
05.06.04
A Great USP Is The Key To Great Publicity
Whenever I speak to professionals and business owners about publicity, I always talk about the important the Unique Selling Proposition (USP). This topic generates lots of comments and questions. This is how to relate the USP to great publicity.

http://www.smallbusinessupdate.com/2004/0429.html
04.29.04
Marketing Strategy
With the plethora of websites online and hundreds added each day, how are you going to separate your website from the others? When I began my first online venture I was so excited to have my website up and running and I remember thinking “wow, the toughest part is behind me”, referring to finally getting the aesthetics and functionality of the website just how I wanted them. I thought that marketing the website would be the easy part. Boy was I wrong.

http://www.smallbusinessupdate.com/2004/0422.html
04.22.04
The Critical Ingredients for Great Customer Service
I never thought I would get to a point in my life where all I wanted to do was to “simplify it”. Like it or not, I guess I am there. I am not saying I am “old”, I just remember a time when “Spam” stayed in a can and when viruses were something you could avoid if you washed your hands frequently. Now, both of those words arouse thoughts of annoyances in my busy day.

http://www.smallbusinessupdate.com/2004/0419.html
04.19.04
"Out Of Focus" Ads Can Cost You Customers
As I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight I kept staring at it. I couldn’t help wondering what those people were thinking when they created that thing. It made no sense to me whatsoever. The focus was completely off. They were spending all that money on a billboard that was practically useless.

http://www.smallbusinessupdate.com/2004/0415.html
04.15.04
Invite Questions To Boost Your Sales
Do you invite your prospective customers to ask questions ...or do you try to avoid getting questions from them? You're walking away from many easy sales if you don't encourage prospects to ask questions.

1. Prospects Who Ask Questions Are Usually Ready To Buy


http://www.smallbusinessupdate.com/2004/0408.html
04.08.04
Tips For Curing Bad Customer Service
Bad customer service is everywhere these days — unmanned front desks, surly servers, clueless staff, employees talking on the phone, and managers who refuse to acknowledge a customer. It’s no longer an exception ... poor service has become the norm.

http://www.smallbusinessupdate.com/2004/0406.html
04.06.04
Learning To Write Better Web Content
Web content should be both short and sweet to get the attention of the audience you are trying to reach. Writing website content is about brevity and getting straight to the point. Most businesses want to have a very effective Internet site, but are often not willing or able to furnish copy for an effective presence on the web. Below we will help you find solutions to writing and providing good content.

http://www.smallbusinessupdate.com/2004/0330.html
03.30.04
One software to run your ENTIRE business - FREE Demo CD
Transform your small business with amazing ROIs. The software solution to more than 3500 small businesses in 49 countries… Everest can transform your business, too, with improved productivity, boosted revenue and profits, enhanced inventory control, powerful accounting and management reporting and much more.

http://www.smallbusinessupdate.com/2004/0316.html
03.16.04
8 Ways To Boost Service Business Revenues
Service-based businesses are fundamentally different to product-based businesses. Service providers experience different sales and marketing problems (or challenges), and often have more complex relationships with clients.

http://www.smallbusinessupdate.com/2004/0312.html
03.12.04
Advertising is Changing
Advertising is Changing. CNET CEO and Chairman Shelby Bonnie believes advertising is fundamentally changing and the mindset of what marketing is needs to change along with it. Bonnie predicted an increase in consumer control, again pointing to Korea and other foreign countries as a source for studying trends.

http://www.smallbusinessupdate.com/2004/0302.html
03.02.04
How To Jump On The Blogging Bandwagon
Blogs, Blogs; they're everywhere. Unless you've been living under a rock, I'm sure you've read about the uses for a Blog. With the increasing use of filters by email recipients and ISP's, many newsletter publ- lishers are turning to Blogs as a replacement or in some cases as an add-on to ezine publishing.

http://www.smallbusinessupdate.com/2004/0216.html
02.16.04
Create and Maintain Your Site Easily and Quickly
(STEVEN) - Email Security, AlbumWeb Pro - Image Utility, PHP Portal Builder, Ashampoo WinOptimizer

http://www.smallbusinessupdate.com/2004/0212.html
02.12.04
Words That Attract Your Clients
Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling your thumbs hoping someone will call.

http://www.smallbusinessupdate.com/2004/0203.html
02.03.04
An Intelligent Approach to Affiliates
Today’s article is not about the pros and cons of being an affiliate member. There are some good affiliate programs out there where you will get a check. Good affiliate's exceptions are small or nil, and the commissions are reasonable for the amount of time and effort you spend on their products.

http://www.smallbusinessupdate.com/2004/0119.html
01.19.04