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SmallBusinessUpdate
The most important questions to make your marketing work

By Tim Peter

February 10, 2016

Succeeding at marketing these days really isn’t that hard. Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. But most marketing plans follow a fairly straightforward path that depends on developing high-quality content and getting that content in front of customers on mobile, search, and social channels. Sure, other avenues exist (and are well-worth exploring for your brand and business). But, I challenge you to find a marketing plan that doesn’t include content, mobile, social, and search among its core components.

So, if we all know how we’re planning to reach customers, why is it so difficult to actually do it?

Good question. The reason many brands struggle in this approach is because they haven’t asked a few simple, but very important, questions. Or, more often, haven’t spent near enough effort answering.

What questions are those? Well, I’m glad you asked. Here you go:

  • Who is your customer, really?

  • What is it your customer actually needs?

  • Sounds [...]

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