 |
 |
 |
|
04.24.08 Conducting Market Research Using The Internet  By Mike Moran Focus groups and phone surveys have been the traditional bastions of market research. And, despite everyone's best efforts, they've always been expensive and out of reach for many businesses. It left us with two kinds of businesses: those that can't afford market research and those that can't afford enough market research. If you're ready to learn how any company can begin conducting market research using the Internet, read on. 
Whether you are a big company or a small one, market research is the lifeblood of your company, because unless you know what your market wants, you can't make it and you can't persuade people to buy it. Although the Web has been lauded as a low-cost way to market and sell products, I think that it's gotten too little attention as a cheap way to do market research. So, whenever I think that a cheap way to do something has gotten too little attention, it's time to roll out another in the series of Skinflint Internet Marketing Guides. To find out how you can take advantage of cheap (or even free) ways to collect market research on the Web, check out the Skinflint Guide to Market Research. Comments About the Author: Copyright Mike Moran Mike Moran is an IBM Distinguished Engineer, expert on Internet marketing, and the author of Search Engine Marketing, Inc., the best-selling book on search marketing. Mike also writes the popular Biznology newsletter and blog. |
|
| ||||||||||||||||
| --
SmallBusinessUpdate is an iEntry,
Inc. publication -- iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509 2008 iEntry, Inc. All Rights Reserved | Privacy Policy | Legal archives | advertising info | news headlines | free newsletters | comments/feedback | submit article |
