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08.23.07
10 Ways To Optimize Your Blog
 By
Jason Lee Miller
There's a lot of blogs out there a lot so getting yours noticed could be difficult. The panelists at the SEO Through Blogs & Feeds session at the Search Engine Strategies Conference in San Jose have some ideas about how to do that.
(Our on-scene WebProNews staff has passed along this latest news from SES San Jose 2007. If you cant be there, you need to be here with WebProNews this week, for videos and reports.)
"There 93.8 million blogs worldwide," says SEO-PR president and co-founder Greg Jarboe. "Getting excited about getting a blog is like getting excited when the phone book arrives."
"Yeah, but, it's your name in print," says Navin Johnson.
Jarboe joins Rebecca Lieb, Editor-in-Chief of the ClickZ Network in providing some expert advice on optimizing a blog, and we've organized that advice into a neat top ten list. (The plugins recommended are all for WordPress.)
10 Ways To Optimize Your Blog
1. Tag clouds and tag pages; check out Ultimate Tag Warrior plugin for creating these. Lieb says ClickZ double traffic to one their blogs by adding it.
2. Add a "Related Posts" feature. Lieb recommends the Contextual Related Posts plugin for WordPress.
3. Top Ten posts feature to display most popular posts
4. Add "next" and "previous" post buttons
5. Build inbound links
6. Title tags use SEO Title Tag plugin for WordPress to assign unique title tags to individual posts.
7. Claim your blog at Technorati and use Technorati tags
8. Use "sticky" posts that always appear at the top of the page as a way to add a keywords-rich introduction to category pages. Adhesive plugin works for this.
9. Use the Buzzlogic tool to find out which bloggers are most influential in conversations refer to them and try to get them to link to you.
10. Get into other bloggers' blog rolls (trackbacks and comments won't help in link gain.
About the Author:
Jason Lee Miller is a WebProNews editor and writer covering business and technology.
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