 |
for more information |
 WebProWorld Marketing Forum |
The Blog Marketing Explosion
There are literally thousands of blogs by eBusiness insiders. This has changed the landscape of guerrilla marketing. At first it was seen as just something cool to do ... but blogs are now being used to build personal and corporate credibility that will eventually attract customers (they hope!).
For The Record, Will Microsoft Own Email?
Even with the recent announced closure of the working group focused on developing an IETF sponsored open standard for sender authentication, Microsoft continues to forge ahead with its plans.
PR versus advertising
I've been researching how to increase traffic and get exposure that's affordable. What I've found so far is a good press release distributed properly is a very effective way to get exposure and traffic relatively cheap. ...
|
 |
| Recent Articles |
10 Phone Marketing Mistakes to Avoid
"I hate making marketing calls. I don't know what to say and how to say it. I've been assigned to find new clients and in the past 4 weeks I brought in zero new clients."
Six Lesser-Known Online Marketing Ideas
Uniqueness is what separates each business, its services and its products. The difference gives buyers and on-line visitors a way of measuring this against that. It also makes the difference on their decision to buy.
The First Ten Seconds Are A Make Or Break
Why do people write long copy? It is not because their readers read it all! People write long stories for the same reason that restaurants that serve big portions get customers lining up at their doors. They are creating the illusion that their meal is cost effective. A long story suggests that there is a lot to say.
German Court Rejects Google Lawsuit
A court in Hamburg, Germany has thrown out a lawsuit against Google concerning trademark infringement. A German company brought the suit against the search engine because they felt Google was selling ads that featured their trademark.
Market Research Means Money
Looking for the right product to sell online? Learn a few simple ways to find what will work, what won't, and who you are up against. I recently made a critical mistake in my progression towards business success: I forgot about market research. I had decided that I was going to make some money with an online store. I thought to myself, where should I start? What can I sell?
|
| |
| 10.07.04
How To Effectively Use Offline Advertising To Build Your Online Business
 By Jeff Schuman
First of all let me say that having spent the past 20 years working closely with small businesses I know exactly what works when it comes to offline advertising.
What I have found today is that online businesses have a built in advantage when it comes to promoting their business offline. You already have a website and autoresponder in place to lead your prospect to. When you combine that fact along with the traditional capture methods of telephone and snail mail there is no reason any online business can't use offline methods to build their businesses and sell their products and services.
A lot of online based businesses forget about offline advertising. I know I have. It is important to combine offline and online advertising together in your marketing campaign. This will give you to a more well rounded approach to promoting as well as attract potential prospects and customers you might not otherwise get.
In all your offline advertising you want to include your web site address, e-mail or autoresponder addresses, and your phone number and mailing address. This gives you the appearance of a real bonafide business.
Another thing is to start selling products for manufacturers who offer co-op advertising for promoting their products. You can read a little more about this technique in an article I wrote titled "Why Are You Wasting Free Advertising Money?" http://sites-plus.com/articles/article2.html
15 indispensable tools that cut through email overload and make Outlook work the way you want it to work.
>> try it today |
|
Finally you need to view offline marketing as a long term committment. I've seen businesses over and over run and ad not get the response they were looking for and quit.
This will not work offline. Or online for that matter. You need to establish a budget and stick to it. That doesn't mean that you can't change the ad copy if your response is marginal. It just means if you are going to run classified ads for example that you run them for a period of time and allow them to do their job.
Here are 10 offline marketing ideas. Use as many of these as possible to move your business forward.
-Classified Newspaper Ads- Place classified ads in newspapers. Local newspapers often have great advertising rates that you can take advantage of to promote your business. Here's a great source for running classified ads. http://www.nationwideadvertising.com
-Put up flyers. They could be in computer stores, libraries, restaurants, car windshields, or anywhere you shop that allows flyers.
-Direct mail. A nice direct mail piece when done consistently over a period of time can bring tremendous exposure for your business. The biggest benefit of direct mail is it allows you to reach thousands of people at a bulk mail rate. You could not do this if you had to mail each piece individually.
-Buy time on local cable T.V. It is surprisingly affordable and if you commit to a block of advertising you can develop Top Of Mind Awareness. TOMA is being there when they want or need you. If you are an affiliate consider doing group advertising and spreading the cost out over several of you. You can have leads routed into one phone number and divied out to all advertisers or have each ad display a different phone number.
-Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.
 -Get 250 free business cards here and leave them everywhere you go. http://www.vistaprint.com
-Hold a free offline class and teach people how to use their computer or how to use the internet. You could have your web site on display as an example.
-Give away promotional items such as free mouse pads. Put your advertising on the mouse pads and give them away at computer or internet events.
-Advertise in card decks. The card deck you advertise in should be targeted toward internet users.
You would also want to target your offline advertising to groups of people that will actually be interested in your product or service. If you're selling business books, you will want to market to business owners.
In conclusion, if you have a business that's only based online using offline advertising to make money online is a great idea because so many people today go online to get information about products and services they are interested in.
About the Author:
Jeff Schuman is a 20 year veteran of sales and marketing
and has made over 35 million dollars in sales in that
time. His Team-Schuman.Com website contains the Top 5 work
at home websites, make money fast websites, make money
articles, a free classified ad service and more. Vist it
today here:
http://www.Team-Schuman.com |
