Learning To Write Better Web Content

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03.30.04

By Rebecca Lang

Web content should be both short and sweet to get the attention of the audience you are trying to reach. Writing website content is about brevity and getting straight to the point. Most businesses want to have a very effective Internet site, but are often not willing or able to furnish copy for an effective presence on the web. Below we will help you find solutions to writing and providing good content.

It does not matter if you are appealing to your customers that live in a large city such as Houston or a small town; good web writing skills benefit all.

1.Put together an outline of pages that are needed to build or update your current website. Look to accomplish at least 60 to 90 pages of good content. This may take a year, but is well worth the time invested. Your search engine ranking should go way up.

2.Use a spreadsheet to outline the development process of your website project.
Your web content can be press releases, testimonials; awards mentions, how-to and articles of interest that are pertinent to your customer base.

3.Do research on developing web content. Use the search engines for a start. Type in writing website copy. Google Yahoo MSN

4.Audiences often scan material on the Internet. Quality not quantity is best kept for articles written for the web.

5.Use short paragraphs with no more than 3 to 4 lines per. This is not a book!

6.Bring attention to items you wish to highlight. Emphasis on these items can be achieved with sidebars or bold text.

7.The reader can easily scan numbered or bulleted lists such as this article.

8.Do your research. Notice what is being said here. Unless you are a gifted writer chances are that the topics may not come easy. Look to see what type of articles are being written by your competitors.

9.If all else fails consider this. Take a good writing course to improve your skills. Enroll in a writing course at one of the many continuing education centers in your community. Most community colleges have classes on web design, but website writing for the Internet is often only offered in cities or larger populated areas. Online classes may be a better choice. HTML Writers Guild / HWG

*Originally published at LangDesign.com

About the Author:
Rebecca Lang is founder of Lang Design, Inc. an Internet web design and development with an emphasis on marketing website business. Serving businesses nationwide, we are located in Wilmington, Delaware, just south of the Philadelphia Metro area.

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