 
"Google AdSense has changed the affiliate industry."
This statement was made at last week’s WebmasterWorld PubConference during an informative affiliate session directed towards both affiliates and merchants.
Adwords and the Affiliate Game. If you are a merchant should you allow your affliliates to buy AdWords? Speaker Shakil “Shak” Khan of freesearch.co.uk attempted to answer this question.
First, Khan discussed affiliates and questioned whether they should use AdWords themselves. For starters, a candidate would need two important things: time and money.
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  "The government will regulate what the industry does not,” warned DMA CEO and President H. Robert Wientzen at today's DMA Conference in New York.
Wientzen's keynote opened with remarks from the controversial CANSPAM Act and urged marketers to fully assume responsibility for adhering to the best practices.
Look at what happened to telemarketing, he said. Look at what happened to sweepstakes. Email marketers need to take responsibility now because spam is a very grassroots issue. In the upcoming election, both Republicans and Democrats will be looking to appeal to people based on spam issues, and the press is also very sensitive to this touchy subject right now.
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  And now, for one final update from the DMA/AIM net.marketing conference. This update is on a subject I'm sure most of you are familiar with: blogs! Rick Bruner, President of Executive Summary Consulting spoke at the session Blogs: A Powerful Tool for Gathering Market Intelligence. His presentation was hastily prepared because he was not the person scheduled to speak and he didn't say why the other guy didn't show up.
The Four Types of Successful Blogs. He started the session off by briefly describing what constitutes a blog (short for “web log”). There are several blogging technology solutions available, including moveabletype.com and Google’s Blogger.com.
According to Rick, the four types of successful blogs are:
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Read this Newsletter at: http://www.smallbusinessupdate.com/2004/0302.html |
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